We have historically seen image and object as separate entities, however it has become increasingly difficult to define the point where one ends and other begins. Heightened resolution is clouding the space between the physical and the digital and dissolving our desire to differentiate between the two. The visual and physical languages are often incongruous, but the prevalence of image as a material pervades architecture and objects. Large format prints of juicy droplet bedazzled tomatoes confront you walking past a supermarket or construction site hoardings and print a graphic version of the building being sold or restored. Wood grain on laminates for flooring or furniture have become more and more hyper-real and verging on the psychedelic. Fotoprogettazione objects are an attempt to use large format images as a raw material. We used direct to media printing technique directly onto the wood before being cut, arranged and screwed.
