Renderings are becoming more diabolic and sophisticated, digital representations of our world are appearing in higher resolution. Meanwhile in the real world thin skins wrap cheap composites to imply value, these prints natural materials are a comforting face versus the wood pulp interior. New Surface Strategies is a visual system that examines our seeming infinite digital capacity versus the real world. Flexibility of digital imaging allows surface references to fade in and out, without the burden and expense of manual labor. Out of the blue, the digital skin enables the surface to absorb different material identities. The southern yellow pine planks of a uniform dimension are flocked chroma blue to make a pre-finished material, which is cut and assembled together. This type of construction is a reference to Gerrit Rietveld, Enzo Mari and other lo-fi plank wizards. By keying out the blue colour, the surface of the furniture can be digitally substituted for another surface input. A live camera feed displays the chairs with digitally altered surface textures, they exist indifferently from the physical material and can be more finely tuned to commercial and decorative feedback loops.
